How Augmented Reality can be used in PR
- Marielle
- Oct 30, 2019
- 1 min read
Ikea released an app in 2017 that allows users to "test out" furniture pieces and placement in their own homes. Through the use of Augmented Reality, shoppers can hold their phones up to a room in their house and digitally drop in a piece of Ikea furniture.
Augmented reality can be incredibly useful in PR, especially as more consumers shift their interest from print to digital. We have seen interactive advertisements being used more frequently. Odwyer PR reported on the new technology, "From creating ads that can be scanned to curating digital experiences for a particular geolocation, brands now have the ability to immerse consumers through an interactive AR experience."
In order for PR to grow, we must be creative in marketing tactics. AR attracts consumers because it is engaging without completely interrupting them. It can draw in the attention of consumers and creates a platform where users are interacting with whatever the advertisement for longer than they typically would.
Snapchat has utilized AR in many of their filters, and companies who have caught on are purchasing filters to use as advertisements on the app. Whether it is a new movie advertisement or even an ad for Gatorade, the marketers create a fun experience for users. Snapchat has 186 million active users a day. The amount of exposure these marketing tactics receive is through the use.
I think that AR is an extremely effective tactic for PR and will be appearing more often in the future.
sources:
https://www.odwyerpr.com/story/public/8730/2017-05-03/future-pr-technically-speaking.html
https://www.wired.com/story/ikea-place-ar-kit-augmented-reality/
Comments